Business Research Guide: Market Research
The Science, Industry and Business Library (SIBL) of the New York Public Library is please to recommend the following selection of books and select resources for Market Research (sometimes referred to as Marketing Research). Topic covered include products and brands, consumer demographics, tastes and spending patterns.
Most references are to listings in the Library's catalog and include, where available, online versions.
For more information, please visit us and speak to a Reference Librarian.
Contents:
- Demographic Information
- Consumer Behavior, Spending Habits and Buying Power
- Target Markets
- Brands, Market Share, and Statistical Sources
- Market Research Directories
- Advertising Information
- Recommended Electronic Resources
- Selection of Marketing and Market Research Websites
- Classes at SIBL
Demographic Information
County and City Data Book : *R-SIBL HA202.A36 [Most Recent] : Online Resource
County and City Extra : *R-SIBL HA202.C68
Datapedia of the United States, 1790-2005 : America year by year : *R-SIBL HA202 .K87 (B. Altman Reference Desk)
Demographics of the U.S.: Trends and Projections : *R-SIBL HB849.49 .R875 2007 (Company/Industry Section)
MSA [Metropolitan Statistical Area] Profile : *R-SIBL HC106.8 .M47 [Most Recent]
Places, Towns and Townships : *R-SIBL HT123.P53 [Most Recent]
Statistical Abstract of the United States : *R-SIBL HA202 : Online Resource
A Statistical Portrait of the United States: Social Conditions and Trends : *R-SIBL HA214 .S73
Consumer Behavior, Spending Habits and Buying Power
American Incomes: Demographics of Who Has Money : *R-SIBL HC110.I5 A44 2007 (Company/Industry Section) [Most Recent]
The American Marketplace: Demographics and Spending Patterns : *R-SIBL HA203 .A635 (Company/Industry Section) [Most Recent]
Best Customers: Demographics of Consumer Demand : *R-SIBL HC79.C6 B47 (Company/Industry Section) [Most Recent]
Consumer Expenditure Survey : Free Government Online Resource -- See also NYPL Electronic Resource Simply Map
European Marketing Data and Statistics :*R-SIBL HA1107 .E87 [Most Recent]
Household Spending: Who Spends How Much on What : *R-SIBL HC110.C6.T72 (B. Altman Reference Desk) [Most Recent]
World Consumer Spending : *R-SIBL HC79.C6 W67 [Most Recent]
Target Markets
African Marketing Data and Statistics : *R-SIBL HF5415.33.A35 A47 2007 [Most Recent]
All About Women Consumers : *R-SIBL HC110.C6.A643 [Most Recent]
American Generations: Who They Are, How They Live, What They Think : *R-SIBL HC110 .C6 M545 2010 (Company/Industry Section) [Most Recent]
American Men: Who They Are and How They Live : *R-SIBL HQ1090.3 .A4 (Company/Industry section) [Most Recent]
American Women: Who They Are and How They Live : *R-SIBL HQ1421 .A486 2008 (Company/Industry section) [Most Recent]
Asian Databook : *R-SIBL E184.A75 A78
The Baby Boom: Americans Born 1946 to 1964 : *R-SIBL HN60 .R84 2009 (Company/Industry Section) [Most Recent]
Baby Boomers, Generation X, and Social Cycles : *R-SIBL HB849.44 .C54 2007 (B. Altman Reference Desk)
Generation X: Americans Born 1965 to 1976 : *R-SIBL HC110.C6. G46 (Company/Industry Section) [Most Recent]
Hispanic Americans: A Statistical Sourcebook : *R-SIBL E184 .S75H5655 [Most Recent]
Hispanic Databook : *R-SIBL E184.S75 H567
Latino Boom!: Everything You Need to Know to Grow Your Business in the U. S. Hispanic Market : *R-SIBL HC110.C6 C365 2005 (Company/Industry Section)
Marketing to Women : *R-SIBL HC79.C6 B337 (Company/Industry Section)
The Millennials: Americans Born 1977 to 1994 : *R-SIBL HN60 .M53 (Company/Industry Section) [Most Recent]
Older Americans: A Changing Market : *R-SIBL HC110.C6 .O64 2009 (Company/Industry Section) [Most Recent]
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, native Americans, and Whites : *R-SIBL E184.A1 R78 2009 (Company/Industry Section) [Most Recent]
Statistical Handbook on Racial Groups inthe United States : *R-SIBL E184.A1 H417 2000
The Whole Enchilida: Hispanic Marketing 101 : *R-SIBL HC110.C6 F387 (Company/Industry Section)
Trillion Dollar Moms: Marketing to a New Generation of Mothers : *R-SIBL HF5415.33 .U6 .B35 (Company/Industry Section)
Who We Are: Asians : *R-SIBL E184.A75 W48 2007 (Company/Industry Section)
Who We Are: Blacks : *R-SIBL E185.615 .W46 2007 (Company/Industry Section)
Who We Are: Hispanics : *R-SIBL E184.S75 .W48 2007 (Company/Industry Section)
Brands, Market Share, and Statistical Sources
Brands and Their Companies : *R-SIBL T223.V4A25 : Electronic Resource (available from home with a library card)
The Brandweek Directory : *R-SIBL HF6182.U5A39 [Most Recent]
Companies and Their Brands : *R-SIBL T223.V4A253 [Most Recent]
Encyclopedia of Consumer Brands : *R-SIBL HF5415 .3 .E527
International Marketing Data and Statistics : *R-SIBL HA42 .I56 [Most Recent]
Market Share Reporter : Electronic Resource (available from home with a library card)
Statistical Fact Book (Direct Marketing Association) : *R-SIBL HF5415.126 .F33 (Company/Industry Section) [Most Recent]
Market Research Directories
Bradford's International Directory of Marketing Research Agencies : *R-SIBL HF5415.A2 .B66 [Most Recent]
Greenbook. Worldwide Directory of Marketing Research Companies and Services : Online
Greenbook. Worldwide Directory of Focus Group Companies and Services : Online
M Guide: AMA's Essential Marketing Directory : *R-SIBL HF5415.M32 [Most Recent]
MRA Blue Book, Research Services Directory : *R-SIBL HF5415.2.M3557 [Most Recent] : Online
National Trade and Professional Associations of the United States : *R-SIBL HD2425 .D53 (B. Altman Reference Desk) [Most Recent]
Advertising Information
The Adweek Directory : *R-SIBL HF5805.A394 [Most Recent]
Gale Directory of Publications and Broadcast Media : Electronic Resource (available from home with a library card)
The Advertising Red Books: Advertisers, Business Classification : *R-SIBL HF5805.S7.A39 (B.Altman Reference Desk) [Most Recent]
The Advertising Red Books: Advertisers, Geographic : *R-SIBL HF5805.S714.A38 (B. Altman Reference Desk) [Most Recent]
The Advertising Red Books: Agencies : *R-SIBL HF5805.A29 (B. Altman Reference Desk) [Most Recent]
Marketer's Guide to Media : *R-SIBL HF5826.5 .M45 (B. Altman Reference Desk) [Most Recent]
Media Market Guide : *R-SIBL HF5826.5.M43 [Most Recent]
Standard Directory of Hispanic Advertising Agencies : *R-SIBL HF5805.S75 [Most Recent]
Standard Rate and Data Service (SRDS) --- Multi-title set available in the Company/Industry Section : Also available as an Electronic Resource
Recommended Electronic Resoures
Selection of Marketing and Market Research Websites
New York Small Business Resource Center (from NYPL) - smallbiz.nypl.org
American Marketing Association
Edward Lowe Entrepreneur's Resource Center
New York City Planning Department (Statistics)
MarketResearch.com (fee based resource, for older reports available free to NYPL patrons, use MarketResearch.com Academic database at SIBL)
Classes at SIBL
Market Research Information Sources