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Comprehensive database of media and marketing information. Offers coverage of traditional media--such as magazines, newspapers, television and radio--as well as today's alternative marketing opportunities such as online, out-of-home and direct marketing. Catalogs more than 60,000 media properties in all.
Access Locations: Science, Industry and Business Library (SIBL)
Subjects: Business; Advertising; Market Research; Performing Arts
Notes: This database is not on all networked computers.
Update Frequency: Monthly