Comprehensive database of media and marketing information. Covers traditional media--such as magazines, newspapers, television and radio--as well as alternative marketing opportunities such as online, out-of-home and direct marketing. Catalogs more than 60,000 media properties in all. Available at SIBL only.
Access Locations: Science, Industry and Business Library (SIBL)
Subjects: Business; Advertising; Market Research; Performing Arts
Update Frequency: Monthly
Provider: Kantar Media
Output Type: Print