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Comprehensive database of media and marketing information. Covers traditional media--such as magazines, newspapers, television and radio--as well as alternative marketing opportunities such as online, out-of-home and direct marketing. Catalogs more than 60,000 media properties in all. Available at SIBL only. 

Access Locations: Science, Industry and Business Library (SIBL)

Subjects: Business; Advertising; Market Research; Performing Arts

Update Frequency: Monthly

Provider: Kantar Media

Format: Web

Output Type: Print