Blog Posts by Subject: Market Research

A little while ago, I gave a presentation at a session for FastTrac® GrowthVenture™. These sessions have to be held outside the Library, and they're very brief with lots of information to cover, so there's no chance to do a hands-on demonstration. This time I was told by one of the participants that she had been to visit us here at SIBL, but wasn't able to find current industry information in her business area, cleaning services.

It's already been a couple of months since I and a colleague attended a morning of presentations by budding entrepreneurs finishing up their session of FastTrac® NewVenture™. Two weeks before that event my colleague and I did a presentation here at SIBL for them - our Market Research and library resources "boot camp". Now we had a great opportunity to see for ourselves how, and to what extent, these folks have used our SIBL resources to help create a five minute "pitch" of their businesses.

This May is a month of celebration here at NYPL. A 100 year birthday for the Library’s landmark Stephen A. Schwarzman Building on Fifth Avenue and 42nd Street, and here at SIBL, we mark 15 years of operation. As appropriate for 100 years, NYPL will focus on many of its incredible research collections in the new exhibition Celebrating 100 Years, which will open May 14. On a smaller scale, this might be a good opportunity to mention SIBL's extensive collection of trade and professional journals.

St. George Library Center hosts a book discussion of The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell on Monday, January 24, 2011 at 6:30PM.

Like a repeated news ticker, once again Facebook  is in the news. As a high player in the social media marketplace, it comes as no surprise that Facebook would lead headlines, but unlike Twitter , who caught media attention for reaching a record of 5 billion  tweets last week, Facebook's latest news round is not so glamorous. It does boil down, however, to the fact that social media is a marketplace.