My colleague Susan Waide put me onto the illustrations you see here and in my next post. They’re all advertising illustrations by M.C. Woodbury, executed between 1920 and 1922, for the McCallum Hosiery Company in Northhampton, Massachusetts. I love them for their period feel, and for what they say about fashion advertising in the U.S. at that time.
We’ve grown so used to lingerie ads that are filled with sexual angst, or at least that’s what I remember from fashion magazines since I was young, and still see today. What strikes me about these two ads is the sweetness portrayed in the imagery. A modish, obviously style-conscious young woman is featured, while one Read More ›