Blog Posts by Subject: Industry Surveys and Profiles

Today I'm going to write about trade shows. I'm going to use as an example the recent trade show/exhibition for the violin (really, string instrument) trade, MondoMusica New York 2013.

What are Trade Shows? The name says it all. Businesses and businesspeople getting together at an event organized for the chance to network, display their wares, buy and sell — to each other and, possibly, the public.

E. coli in spinach. Salmonella in peanut butter. Pink slime. Horse meat! It seems like every year there is a new food safety scandal, and efforts made to reform the enormous industry that delivers calories (good ones and bad ones) to our mouths.

If you're thinking of starting your own business, or you're in business and need to keep up with trends, you can save time by using the industry and market research databases at NYPL's business library, SIBL. The library provides access to a range of premium information which is not available free on the Internet. At SIBL, you can research an industry or market sector to get the background and data you need for a business plan or for a marketing plan.

Two of the best industry databases are First Research and Plunkett's Research Online, both available onsite at SIBL.

Extry! Extry! Extry! Read all about it! Newsflash! Morningstar Investment Research Center — in the New York Public Library's subscription — is now available to NYPL Library Card Holders offsite.

Trade Associations exist for nearly every industry and can be valuable sources of information for new business owners and those doing industry research. Some trade associations offer continuing professional training and certifications, and many conduct market research, to keep their members up to date with industry data, reports and statistics.

Working at SIBL has distorted my vision; I seem to have this sixth sense: I see advertising for financial services. Brokerage accounts, mutual funds, ETFs, bank accounts (online and otherwise) - everywhere. Do normal people see these?

A little while ago, I gave a presentation at a session for FastTrac® GrowthVenture™. These sessions have to be held outside the Library, and they're very brief with lots of information to cover, so there's no chance to do a hands-on demonstration. This time I was told by one of the participants that she had been to visit us here at SIBL, but wasn't able to find current industry information in her business area, cleaning services.