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Happy Families and Vintage Games
These cards, designed to be used in a card game called Happy Families, are two series of cigarette cards.
The George Arents Collection includes among its holdings thousands of cigarette cards, which were premiums tucked into cigarette packages. The cards were produced in various series meant to be collected--and also meant to encourage cigarette brand loyalty. (In NYPL’s Digital Gallery you can view both sides of each card; I like to browse by series name--but I warn you, it is addictive!) Some series were meant to be used as games, and that’s what’s behind the Happy Families series pictured here.
Each family set is made up of four characters — a father, a mother, a son, and a daughter — and every family name is a joking allusion to the livelihood or profession of the father of the family. So, for instance, families include the Pipes (he’s a plumber), the Matches (he’s a footballer), the Bulls (he’s a butcher), the Batches (he’s a baker), and the Tacks (he’s a tailor).
Happy Families is played a bit like a more difficult version of Go Fish, and, handily, the instructions appear on the back of one set of cards.
You can read more about this and other card games in The Oxford Guide to Card Games or in Goren’s Hoyle Encyclopedia of Games. I also highly recommend the Victoria and Albert games site to learn more about the histories of a variety of games. I’m hoping to make myself a deck of cards and try a few rounds of Happy Families over the coming holidays. If you try, too, let me know how it turns out!