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That Was the Week that Was: Social Media Take-Aways and Tips
As a global event partner for Social Media Week (February 7 - 11), NYPL hosted four events that afforded me, a seasoned librarian but novice blogger, a handy immersion in social messaging—and in my own backyard, too.
- Engage. Put a human face on your organization.
- Be flexible and opportunistic, but plan carefully for social media in advance.
- Develop an editorial calendar months ahead. Use an enterprise tool to schedule tweets and re tweets especially in a good sized organization where multiple outputs requires coordination.
- Avoid noise. Don't just shout out, encourage conversation.
- Freshen and update content. Read widely using sources like SmartBrief for broad or generally focused content.
- Strive for consistency of tone and brand.
- Always follow back follower comments.
- Don't just jump in. Follow what others are doing, and how often, on multiple platforms. Watch before leaping.
- Offer a quality product or service.
- Be authentic and transparent with your clients and you will win their trust.
- Ask loyal customers for their input and support and you will get it.
- Learn when it is safe to relinguish control.
I hope that folks catch at least the first testimonial on this program. Fraser Doherty left school at 16 to build Superjam using his Gran's homemade recipe for fruit jams made with no sugar or additives. He credits social messaging for the fact Superjam is now on the shelves of grocery retailers Waitrose and Tesco and small village shops across the UK, and is featured at hundreds of charity "tea parties" that customers vie to host for old age pensioners nation-wide.