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The evolution of The New York Public Library's new logo.
Today's NYPL is about books... and so much more.
It is about ready access to information, providing digital content and reaching out to our communities both locally and globally. For a library moving forward, we needed a new logo design.
A new logo that is user-friendly, accessible, dynamic and relevant.
A new logo that works well in every medium from print, to products, to our website.
This video shows you the evolution of our new Lion Logo.