Henry Sylvern collection of noncommercial recordings, 1941-1958.

Links

• View catalog record

Creator

Sylvern, Henry, 1908-1964.

Location

Rodgers and Hammerstein Archives of Recorded Sound

Extent

• 135 sound discs : analog.
• 56 sound discs : analog, 33 rpm ; 16 in.
• 56 sound discs : analog ; 12 in.
• 23 sound discs : analog ; 10 in.

Access Restrictions

Access to original items is restricted. Advance notification is required for use.

Scope/Contents Note

The collection contains a wide variety of Sylvern's work in all areas. Included are selections of his advertisements for such products as Pepsi Cola, Capitol Airlines, Welch's refreshment wine, Fab detergent, and Camel cigarettes. The studio recordings consist of performances by Sylvern and his orchestra of popular songscomposed by Sylvern and others. The radio programs contain samples of his work on a number of shows, including the MGM Screen test (for which he acted as musical director), Hank Sylvern Presents, This is Show Business, and Suspense.

Biographical/Historical Note

Henry Sylvern was a Russian-born composer, pianist, and bandleader best known for his work in the United States onradio programs and advertisements. Among the shows that Sylvern worked on were the Du Pont Show of the Week, the Arthur Godfrey Show, Suspense, This is Show Business, and The Man Against Crime. He wrote and performed the music for many advertisements, most notably the Pepsi Cola jingle "Be sociable."

Controlled Access Terms

• Radio advertising.
• Singing commercials.
• Popular instrumental music.
• Jazz.
• Radio programs, Musical -- United States.

Additional Creator Names

• Sylvern, Henry, 1908-1964. prf
• MGM Screen test (Radio program)
• Hank Sylvern presents (Radio program)
• This is show business (Radio program)
• Suspense (Radio program)