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New York Times - Small Business

small business guide: On Twitter, Best Advertising Practices Include Narrow Targets, Videos and Brevity

January 21, 2015 - 1:02pm
Small-business owners discuss the tactics that work on the social media network’s advertising platform.






Small Business: Rethinking the Nail Salon by Glancing at the Starbucks Model

January 14, 2015 - 10:45am
MiniLuxe, applying best practices from other industries, has eight locations in the Boston area and is preparing to expand nationally.






Small Business: Online Jeweler Forges Links With Independent Shops

January 7, 2015 - 10:31am
The Ritani jewelry company has developed partnerships with the stores it supplies, in the latest example of melding online and in-store advantages.






After a Spa Day, Looking Years Younger (O.K., They’re Only 7)

January 2, 2015 - 8:04pm
The spa industry is going way beyond mother-daughter manicures to offer a range of massages, facials and other treatments for young girls (and sometimes boys).






Conversations: A Reversal for InDinero, a Once-Struggling Accounting Software Start-Up

December 31, 2014 - 10:21am
In 2012, InDinero had spent nearly all of the $1.2 million it had raised from investors. Today, it has just under $3 million in annual sales.






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