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New York Times - Small Business

You’re the Boss Blog: Building a Serious Website Without Serious, or Any, Coding Skills

November 14, 2014 - 7:01am
Bubble, a cloud-based tool, is for users who have never written a line of code.






You’re the Boss Blog: When It Takes a Woman to Design Products for Women

November 13, 2014 - 3:17pm
Amy Sheng is a co-founder of CellScope, a smartphone attachment that allows parents to take videos of a child’s middle ear that can be sent to doctors for an ear-infection diagnosis.






You’re the Boss Blog: Today in Small Business: Avoiding Bad Yelp Reviews

November 13, 2014 - 11:36am
Did this “cereal milk” start-up target the wrong market? Should small businesses have to offer health insurance to part-time workers? The ultimate list of start-up competitions, hackathons, business-plan contests and more.






You’re the Boss Blog: Today in Small Business: Demise of the Internet Sales Tax

November 12, 2014 - 1:16pm
American retail workers steal more than shoplifters. Pinterest says its male users have doubled in the past year. A company gets $100 million to remake the cash register.






You’re the Boss Blog: Today in Small Business: An S.E.O. Challenge

November 12, 2014 - 12:45pm
Military-friendly companies. Could a drop in lending be good news for small businesses? Is Igor Pasternak on the verge of revolutionizing shipping?






You’re the Boss Blog: Should Cow Wow Sell to Little Children or Big Children?

November 12, 2014 - 12:07pm
Chris Pouy couldn’t help but wonder: Had he picked the wrong audience for his drink?






Case Study: A Sweet Breakfast Memory That Connects With the Wrong Market

November 12, 2014 - 9:49am
Christopher Pouy founded Cow Wow Cereal Milk to bring a taste of his past to today’s children. But the milk is proving more popular with an older set.






You're the Boss: No More Stalling. Am I Going to Lay Off Workers or Not?

November 12, 2014 - 7:01am
We’re still losing money, but we ran the numbers on the total costs of doing a layoff — and here’s what we found.






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