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New York Times - Small Business

Case Study: A Sweet Breakfast Memory That Connects With the Wrong Market

November 12, 2014 - 9:49am
Christopher Pouy founded Cow Wow Cereal Milk to bring a taste of his past to today’s children. But the milk is proving more popular with an older set.






You're the Boss: No More Stalling. Am I Going to Lay Off Workers or Not?

November 12, 2014 - 7:01am
We’re still losing money, but we ran the numbers on the total costs of doing a layoff — and here’s what we found.






You’re the Boss Blog: My New Site Is Up. Did I Get My Money’s Worth?

November 11, 2014 - 7:00am
The website developer charged me $26,500. And it probably cost another $32,000 to get the site up. What do you think?






You’re the Boss Blog: Today in Small Business: Start-Ups Founded by Women

November 10, 2014 - 12:04pm
Seven-day postal service. Republicans don’t always hate business regulations. Is maple syrup good for anything besides pancakes and French toast?






Wearing Your Failures on Your Sleeve

November 10, 2014 - 11:45am
In entrepreneurial circles, a start-up flop is now something to analyze and proclaim, not hide.






You’re the Boss Blog: Introducing Laura Zander, a Business Owner Trying to Figure Out Social Media

November 10, 2014 - 7:02am
Everyone told our new blogger she should go for it, and she went for it. And then the growth stopped. Now she is re-thinking everything, which is what she will be writing about.






You’re the Boss Blog: Why It Took Us So Long to Finish Our New Website

November 7, 2014 - 3:14pm
In April, we finally had enough photographs ready to load into the development site to get a sense of how it looked. It looked horrible.






You’re the Boss Blog: Today in Small Business: Paternity Leave

November 7, 2014 - 12:26pm
The economy is producing steady gains on jobs. Oyster farming is booming. And here’s why the new soda tax in Berkeley, Calif., may not reduce obesity.






You’re the Boss Blog: Assessing One Possible Change to the Affordable Care Act

November 6, 2014 - 8:57pm
The Save American Workers Act would raise the threshold for full-time work — and eligibility for employer-sponsored health insurance — from 30 hours to 40 hours a week.






You’re the Boss Blog: Today in Small Business: Veteran-Owned Businesses

November 6, 2014 - 12:54pm
More business-related election returns. After 20 years, the banner ad is finally in decline. And there’s a Bitcoin-only cafe in Prague.






You’re the Boss Blog: Discouraged in School, Melody McCloskey Thrives as a Tech Entrepreneur

November 6, 2014 - 11:44am
“I was the only woman in the class,” said Ms. McCloskey, who stands out as a rare woman in the land of start-ups. “All the guys either wanted to talk to me or didn’t want me to be there.”






You’re the Boss Blog: A Baby Food Company Grows Up

November 6, 2014 - 9:58am
Fran Free faced a classic start-up dilemma: She needed to ramp up production to realize economies of scale and reduce her costs, but she lacked the large contracts that would allow her to raise the capital to do so.






State Wage Initiatives Fare Better Than Democrats

November 5, 2014 - 8:54pm
If the ballot measures on Tuesday were any measure, the issue has become unmoored from partisan politics, drawing support from both sides.






Business Leaders Cautiously Expect G.O.P. Win to Open Some Doors

November 5, 2014 - 8:07pm
Issues expected to get a new look include a corporate tax overhaul, environmental and financial regulation, trade deals and the Keystone oil pipeline.






You’re the Boss Blog: What Does It Take to Sell Quinoa in the Land of Grits?

November 5, 2014 - 1:31pm
For Richard Thomas, it took many years of losing money and plugging away.






You’re the Boss Blog: Today in Small Business: Election Fallout

November 5, 2014 - 1:21pm
The private sector created 230,000 jobs in October. New York is becoming doughnut city. And how did Taylor Swift sell a million copies of her album in a week? It’s called #taylurking.






Boutique Brands in Japan Keep Independent Watchmaking Alive

November 5, 2014 - 12:08pm
In a market dominated by industrial-scale brands such as Seiko, Citizen and Casio, niche businesses are fighting to keep artisan trades alive.






Conversations: The R. Thomas Deluxe Grill, an Atlanta Health-Food Restaurant, Took 10 Years to Become a Success

November 5, 2014 - 10:49am
Richard Thomas opened a health food restaurant after a nutritional consultant told him that fried food was bad for his customers.






You're the Boss: Facing Up to the Reality of a Layoff

November 5, 2014 - 7:00am
It is not “right-sizing,” it is not a “reduction in force,” it is not a “rebalancing.” It is a layoff.






You’re the Boss Blog: Today in Small Business: Minimum Wage and Marijuana

November 4, 2014 - 3:39pm
Why the economy and voter perception of the economy are two different things. A study shows that shorter email subject lines deliver higher open rates. Is it possible to go an entire week using only mobile payment?






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