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Due to severe weather, all NYPL locations will close at 5 pm on January 26 and will be closed on January 27. After-school programming is canceled on both days.

New York Times - Small Business

The Ethicist: Two Cents, Too Late

January 23, 2015 - 10:30am
The sound-financial-advice edition.

small business guide: On Twitter, Best Advertising Practices Include Narrow Targets, Videos and Brevity

January 21, 2015 - 1:02pm
Small-business owners discuss the tactics that work on the social media network’s advertising platform.

Small Business: Rethinking the Nail Salon by Glancing at the Starbucks Model

January 14, 2015 - 10:45am
MiniLuxe, applying best practices from other industries, has eight locations in the Boston area and is preparing to expand nationally.

Small Business: Online Jeweler Forges Links With Independent Shops

January 7, 2015 - 10:31am
The Ritani jewelry company has developed partnerships with the stores it supplies, in the latest example of melding online and in-store advantages.

After a Spa Day, Looking Years Younger (O.K., They’re Only 7)

January 2, 2015 - 8:04pm
The spa industry is going way beyond mother-daughter manicures to offer a range of massages, facials and other treatments for young girls (and sometimes boys).

Conversations: A Reversal for InDinero, a Once-Struggling Accounting Software Start-Up

December 31, 2014 - 10:21am
In 2012, InDinero had spent nearly all of the $1.2 million it had raised from investors. Today, it has just under $3 million in annual sales.

Small-Business Guide: Retailers Try Offering Expertise Online Along With Products

December 24, 2014 - 10:18am
In order to gain the attention of search engines, companies are turning to “content marketing” like blog posts on relevant subjects, but the benefits are hard to pin down.

You’re the Boss Blog: So Long, From You’re the Boss

December 23, 2014 - 7:01am
After five years, this is the final post on You’re the Boss. As a parting gift, we offer some highlights from another year spent in the trenches, where we all continued to make mistakes and learn lessons.

You’re the Boss Blog: Rethinking the Relationship Between Bosses and Employees

December 22, 2014 - 11:00am
I now have 110 employees, many of whom have been with me for more than 15 years — with an average tenure of nine years. But are they my friends?

You’re the Boss Blog: Is This Any Way to Pick a Company Health Insurance Plan?

December 22, 2014 - 7:01am
I used our 24-inch printer to print very large blow-ups of these grids, and then spread them out on my conference table. The printouts entirely covered a table 15 feet by 5 feet — a huge mess, but at least I could walk around the table and see all of the details in one place.

You’re the Boss Blog: Today in Small Business: Fracking and Gambling

December 19, 2014 - 12:48pm
The minimum wage is set to rise in 21 states by New Year’s Day. Amazon Prime Now delivered candy to a blogger in 23 minutes. Nebraska and Oklahoma sue Colorado to stop marijuana legalization.

You’re the Boss Blog: How One Technology Company Managed to Hire a More Diverse Work Force

December 19, 2014 - 7:00am
Step 1: Think about gender diversity early in your company’s formation. If you wait until the company is established, it’s too late.

You’re the Boss Blog: Today in Small Business: The Best Content Marketing Blogs

December 18, 2014 - 11:55am
Introducing the BlackBerry Classic. How a Papa John’s franchisee went from driver to owner. Are these the five best business leaders of 2014?

You’re the Boss Blog: Deciding There’s Nothing Wrong With a Lifestyle Business

December 18, 2014 - 7:02am
Last year, Ann Dowling, who owns shops that sell wine, cheese and chocolate, found time to go skiing on 50 days.

You’re the Boss Blog: As Health Insurance Evolves, Traditional Brokers Claim They Still Have a Role

December 18, 2014 - 7:02am
“It’s complex picking insurance for yourself and your family,” said a health care policy director for a small-business organization. “It’s even more complex for a business.

You’re the Boss Blog: An Online Merchant Collects ‘Likes,’ But Is This the Way to Use Facebook?

December 17, 2014 - 12:50pm
Andrew Royce Bauer says his Facebook strategy may be a little “spammy” but it works. What do you think?

Small-Business Guide: Still Mastering Facebook, Business Owners Wonder if They Really Need to Learn Snapchat

December 17, 2014 - 12:45pm
Small businesses experiencing “social media overload” must decide which platforms they’ll embrace and which ones they’ll avoid.

You’re the Boss Blog: Today in Small Business: The Year’s Best Franchises

December 17, 2014 - 11:26am
Can the S.B.A. stay relevant? Will a subscription model work for the movies? Is it acceptable to read and respond to messages during a meeting?

You’re the Boss Blog: How I Learned to Stop Stressing Over Health Insurance

December 17, 2014 - 7:01am
Other owners often look at Fred Warmbier in disbelief when he says he’s not interested in spending a lot of time trying to figure out health coverage. It’s a look that says, “Man, you HAVE to manage this closely! What is wrong with you? You’re leaving money on the table.”

You’re the Boss Blog: Utah Rules an Online Insurance Broker Is Unfair to Traditional Brokers

December 16, 2014 - 5:23pm
So far eight states, including Utah, have investigated Zenefits. Three have cleared it; decisions are pending in four others