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New York Times - Small Business

You’re the Boss Blog: How One Technology Company Managed to Hire a More Diverse Work Force

34 min 51 sec ago
Step 1: Think about gender diversity early in your company’s formation. If you wait until the company is established, it’s too late.






You’re the Boss Blog: Today in Small Business: The Best Content Marketing Blogs

December 18, 2014 - 11:55am
Introducing the BlackBerry Classic. How a Papa John’s franchisee went from driver to owner. Are these the five best business leaders of 2014?






You’re the Boss Blog: Deciding There’s Nothing Wrong With a Lifestyle Business

December 18, 2014 - 7:02am
Last year, Ann Dowling, who owns shops that sell wine, cheese and chocolate, found time to go skiing on 50 days.






You’re the Boss Blog: As Health Insurance Evolves, Traditional Brokers Claim They Still Have a Role

December 18, 2014 - 7:02am
“It’s complex picking insurance for yourself and your family,” said a health care policy director for a small-business organization. “It’s even more complex for a business.






You’re the Boss Blog: An Online Merchant Collects ‘Likes,’ But Is This the Way to Use Facebook?

December 17, 2014 - 12:50pm
Andrew Royce Bauer says his Facebook strategy may be a little “spammy” but it works. What do you think?






Small-Business Guide: Still Mastering Facebook, Business Owners Wonder if They Really Need to Learn Snapchat

December 17, 2014 - 12:45pm
Small businesses experiencing “social media overload” must decide which platforms they’ll embrace and which ones they’ll avoid.






You’re the Boss Blog: Today in Small Business: The Year’s Best Franchises

December 17, 2014 - 11:26am
Can the S.B.A. stay relevant? Will a subscription model work for the movies? Is it acceptable to read and respond to messages during a meeting?






You’re the Boss Blog: How I Learned to Stop Stressing Over Health Insurance

December 17, 2014 - 7:01am
Other owners often look at Fred Warmbier in disbelief when he says he’s not interested in spending a lot of time trying to figure out health coverage. It’s a look that says, “Man, you HAVE to manage this closely! What is wrong with you? You’re leaving money on the table.”






You’re the Boss Blog: Utah Rules an Online Insurance Broker Is Unfair to Traditional Brokers

December 16, 2014 - 5:23pm
So far eight states, including Utah, have investigated Zenefits. Three have cleared it; decisions are pending in four others






You’re the Boss Blog: Today in Small Business: Yelp’s Gift to Business Owners

December 16, 2014 - 11:15am
Americans are spending more than ever on fancy dog food. Monday was the biggest shipping day of the year. And more companies are signing up for Apple Pay.






You’re the Boss Blog: Why It Makes Sense for Some Companies to Burn Cash

December 16, 2014 - 7:00am
Here’s a different way to look at our situation: If we had another dollar to invest in acquiring customers, we could make $8 back on that investment in a year.






You’re the Boss Blog: Why We Don’t Offer Black Friday Discounts

December 15, 2014 - 4:16pm
Instead of putting stuff on sale, we came up with an exclusive, limited-edition collection of products — at their regular prices.






You’re the Boss Blog: Today in Small Business: A Retail Success for Instagram

December 15, 2014 - 1:03pm
The spending bill quietly includes legislation affecting thousands of small businesses. Ten questions to ask before allowing employees to telecommute. And why retailers keep sending out catalogs.






You’re the Boss Blog: One Business Owner’s Journey to a Health Insurance Plan

December 15, 2014 - 7:00am
Last year, Paul Downs found that by shopping around instead of renewing an existing policy, he was able to save almost $30,000 on the company’s share of health premiums. Could he repeat that performance this year?






You’re the Boss Blog: Today in Small Business: The Future of Payments

December 12, 2014 - 12:15pm
Oil falls below $60 a barrel. Microsoft now accepts Bitcoin. And an Indianapolis gun-store owner offers tips for “gun gifting” this holiday season.






You’re the Boss Blog: How We Use ‘Hackathons’ to Generate Big Ideas

December 12, 2014 - 7:00am
At RJMetrics, we decided to dedicate a 24-hour period every quarter to working on experimental projects. The new ideas that resulted have reshaped our product plans, our market strategy, and our sense of what is possible.






You’re the Boss Blog: Be Skeptical When Hiring an ‘Expert’ on China

December 11, 2014 - 3:55pm
Careless assumptions about China have sent many Western companies, especially big multinationals, slinking back home.






You’re the Boss Blog: Today in Small Business: The Best Start-Ups of 2014

December 11, 2014 - 12:41pm
Why one business owner thinks “Shark Tank” is terrible for businesses. There will be no Internet sales tax for another year. And nine reasons business owners hate the holidays.






You’re the Boss Blog: How Danae Ringelmann Built Indiegogo

December 11, 2014 - 7:00am
She and her team were rejected by 90 investors before they managed to raise investment capital.






You’re the Boss Blog: Does a College Degree Have Value for Entrepreneurs?

December 10, 2014 - 12:45pm
A senior in college, Daniel Fine is already managing a company with 10 employees.






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