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Updated: 20 min 37 sec ago
Giveaways are a popular way to engage customers and build loyalty. But lots of brands don't take the necessary steps to increased the odds of success. Here are five common assumptions you don't want to make.
When you show gratitude to others, you and your organization can see some remarkable benefits.
The startup, which lets people find one another based on common interests, was finding that the vast majority of its users were dormant.
The mobile carrier plans to move into storefronts once occupied by the now-bankrupt RadioShack.
Business owners who genuinely lead with their heart--not just their head--are more equipped to connect with the emotional needs of employees.
While the current drop in fuel prices can certainly benefit many businesses in the short term, small business owners should also consider how changing oil costs will affect their long-term exit strategy.
The car company is modeling itself after the tech giant.
The company inadvertently tweeted images of cute cartoon characters created using text from Adolf Hitler's infamous book.
The company's Falcon 9 spacecraft will try to land on a floating platform in the Atlantic.
The executive spoke candidly about his reaction to calls for his ouster.
Yes, you need to make time for this.
Companies with great leaders perform better and have happier employees. Why not learn the habits of remarkable leadership?
In the age of digital marketing, it seems many small businesses forget the foundation of traditional marketing.
Knowing your core values will help you weather the storms.
Exposing the process of how products are made creates a direct connection between manufacturer and consumer.
Success with bring imitators to the space. Here's how to beat them.
Yancey Strickler, co-founder of the global crowdfunding company, explains how he leveraged his background in journalism to launch Kickstarter.
When you feel the pressure from investors looking for a return, don't let it hinder you from reaching the ultimate goal.
Heading a company involves selflessness and an honest assessment of yourself as a leader.
There's always room for improvement on your idea. Keeping working on it until there's an opportunity to launch it.